Effective SEO for roofers starts with structuring the user experience on the site. When you make your site valuable to humans, you also make it valuable to search engines. This means making your website stand out among the millions of websites that have the same content. The SEO for roofers strategy includes three primary components: Brand reputation, Reviews, and Keywords.
Ranking within the Map 3-Pack
One of the most effective SEO strategies for roofers is appearing in Google’s Map 3-Pack, which draws attention to the business and encourages consumers to call it for more information. To achieve this, a roofing company must focus on creating a superior Google 3-Pack presence that looks relevant, has positive reviews, and competes with similar local businesses. To achieve this, a roofing business must work with a local SEO agency, such as Cary, which specializes in local SEO.
Brand reputation
While roofers aren’t the easiest industry to optimize for, there seo for roofers are some important steps that you can take to get higher rankings and more potential customers. One of the most important is building backlinks. Getting links from a variety of websites can help you rank higher, but you should also focus on links from sites that have high authority. Essentially, these backlinks are like recommendations for your roofing services. In other words, a link from a high authority website will be worth a lot more than a link from a low authority website.
Reviews
SEO for roofers is an important aspect of getting more leads. However, it can take some time. The SEO landscape is highly competitive, so it takes time to achieve high rankings. The more quality links that your site has, the better. For instance, if you’re a roofing contractor in St Louis, you need to have a Google Business Profile in St Louis and as many good quality reviews as possible. A good way to increase your number of reviews is to use a free tool that can generate a link to a Google review. You can then share this link with your clients.
Keywords
As a roofing business, it is imperative to optimize your website for local SEO. This means using targeted keywords to promote your service area. Keyword research should include a thorough evaluation of the competition’s web presence and social media presence. In addition, make sure your roofing website contains core search terms and relevant long-tail keywords. Title tags are another crucial aspect to optimize. These are usually included in the source code of the website’s meta tag and appear on Google SERPs. A title tag typically contains about 55-60 characters and is one of the most impactful places to include primary keywords.
On-page optimization
If you have a website for a roofing company, one of the best ways to optimize it is through on-page SEO. This will help you generate free leads online by showing up on the first page of Google for multiple keyword phrases. On-page SEO for roofing websites helps the search engines understand the content and meaning of the webpages they index.
Citations
One of the most important elements of local SEO for roofers is citations. This is because Google validates a business by examining its citations. The best citation sources for a roofing company include niche directories and major platforms, such as Yelp, Facebook, and HomeAdvisor.
Links
The first step in effective SEO for roofers is to structure your site for human visitors. When your content provides helpful answers to common questions, search engines will view your website as an authority site and will put you higher up in search results.